By: Zoie Taylore

The saying “bigger is better” seems to be the motto for many technology brands as new products increase in size. Apple, however, has never applied that when coming out with their products. But last Friday – at the September keynote – they announced the biggest and best smartphone on the market, coining a new phrase: It’s “Bigger than Bigger”.

They are trying to appeal to the customers who pick Android and other brands because of their bigger screens. Apple is rebranding, and evolving with the market for smartphones.

The iPhone 6 and iPhone 6 Plus are not only the biggest iPhones that Apple has ever made, but also the most high tech.

Improvements include a better resolution, enhanced quality in photo and video, faster wireless, fingerprint password, and iOS 8. Which makes the $199-$499 price tag definitely worth it.

Die hard Apple fans have already pre-ordered theirs, and customers who are wary of Apple will definitely be impressed with this new model.